Noctua Media GmbH specializes in three areas: Social Media, SEO and Web Development.
Expertise in Social Media
We professionally work on the following social media platforms:
Depending on what the project requirements are, we mainly do the following:
- Optimize reach & conversions on organic posts
- Optimize reach & conversions on paid posts & advertisements
We see social media channels as long-term investment and we always aim to grow and engage relevant audience with relevant content.
To achieve this, we make visually appealing creatives, such as images and video. Our team has years of experience creating multimedia that brings conversions.
We know customer psychology, how visitors think and what they are looking for. By putting customer needs in the focus, the chances of increasing the reach (in both organic and paid social media posts) are significantly higher.
Other things we do to optimize conversions is tracking performance and performing experiments and tests.
Be it in ads or in organic posts, it is very important for us to track the performance and perform tests. We strongly believe in data-driven decisions.
We experiment, track and re-iterate to fine-tune results of our social media campaigns.
In a nutshell, when it comes to Social Media we do the following activities to drive conversions:
- Digital Strategy
- Audience Engagement
- Audience Growth
- Social Media Advertising
Expertise in SEO
We love SEO & content marketing! We are fully aware that traffic coming from search engines has high chance of generating conversions because the searchers already have the incentive.
That is why we have a dedicated team to inform, inspire and help web searchers discover the best offers.
Our SEO activities include:
- On-Page & Off-Page SEO
- Technical SEO
- Content strategy
- Curated, in-depth content
- Keyword research
- Planning & Creating topic clusters
- Useful internal linking
- Content consolidation
- Fact checking
- Long-term content care & updating
We take SEO seriously. And we don’t mean some intangible measures or tricks. We mean dedication, care and planning.
Search engines are our biggest traffic source. Thus with the lowest bounce rate.
That is why we always pay close attention to what Google and other search engines recommend to website owners.
Expertise in Web Development
Our third area of expertise is web development. The company has experienced software engineers to plan, design and implement software solutions that meet the following criteria:
- Optimal UX & UI
To achieve this, the team uses a variety of technologies that, depending on the project needs include:
- Tailwind CSS
We always aim to keep the software up-to-date, reduce bugs and improve overall quality of the software. The users deserve great software.