Noctua Media GmbH specializes in four areas: Content Marketing, SEO, Social Media, and Web Development.

Expertise in Content Marketing – producing and maintaining professional analysis and product reviews

In the fields of finance and travel, we are professionals in producing and maintaining analysis and reviews. Our team has written hundreds of product reviews in the fields of finance that have been published on large media outlets in Germany and also on our own travel portal. Typical examples involve high-quality and up-to-date credit card and loan/mortgage analysis and reviews. The product reviews always cover a neutral point of view, listing advantages, disadvantages and alternatives, as well as checking provider reputation from various, trustworthy, independent sources.

In addition, our travel experts and passionate travellers combine their personal travel experience together with high research as well as analytical skills to write travel guides and give travel tips for places all around the world.

Furthermore, they regularly search for great travel offers online and spread the word by publishing articles about it. They gladly do the travel research for good offers, check hotel prices, location, customer reviews, tour operator and much more, resulting in saving people’s time.

Expertise in SEO

We love SEO & content marketing! We are fully aware that traffic coming from search engines has high chance of generating conversions because the searchers already have the incentive.

That is why we have a dedicated team to inform, inspire and help web searchers discover the best offers.

Our SEO activities include:

  • On-Page & Off-Page SEO
  • Technical SEO
  • Content strategy
  • Curated, in-depth content
  • Keyword research
  • Planning & Creating topic clusters
  • Useful internal linking
  • Content consolidation
  • Fact checking
  • Long-term content care & updating

We take SEO seriously. And we don’t mean some intangible measures or tricks. We mean dedication, care and planning.

Search engines are our biggest traffic source. Thus with the lowest bounce rate.

That is why we always pay close attention to what Google and other search engines recommend to website owners.

Noctua Media SEO expertise

Expertise in Social Media

We professionally work on the following social media platforms:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • TikTok

Depending on what the project requirements are, we mainly do the following:

  1. Optimize reach & conversions on organic posts
  2. Optimize reach & conversions on paid posts & advertisements

We see social media channels as long-term investment and we always aim to grow and engage relevant audience with relevant content.

To achieve this, we make visually appealing creatives, such as images and video. Our team has years of experience creating multimedia that brings conversions.

We know customer psychology, how visitors think and what they are looking for. By putting customer needs in the focus, the chances of increasing the reach (in both organic and paid social media posts) are significantly higher.

Other things we do to optimize conversions is tracking performance and performing experiments and tests.

Be it in ads or in organic posts, it is very important for us to track the performance and perform tests. We strongly believe in data-driven decisions.

We experiment, track and re-iterate to fine-tune results of our social media campaigns.

In a nutshell, when it comes to Social Media we do the following activities to drive conversions:

  • Digital Strategy
  • Audience Engagement
  • Audience Growth
  • Social Media Advertising
Noctua Media Social Media Services

Expertise in Web Development

Our third area of expertise is web development. The company has experienced software engineers to plan, design and implement software solutions that meet the following criteria:

  • Optimal UX & UI
  • Speed
  • Scalability
  • Security

To achieve this, the team uses a variety of technologies that, depending on the project needs include:

  • Laravel
  • WordPress
  • React
  • Vue
  • Tailwind CSS
  • Bootstrap

We always aim to keep the software up-to-date, reduce bugs and improve overall quality of the software. The users deserve great software.

Noctua Media Software Development

We got you interested? Learn more about the company and check our open job positions.